Impact story writing for financial inclusion

We help financial services and financial inclusion organisations communicate clearly and with impact. Our specialist services cover customer content, user research, policy writing, financial inclusion advocacy and impact reporting. We also train teams in communication skills.

We need to create evidence for partners or funders

Show the human impact of your work

Human stories and data offer different perspectives on the same change. Connecting them can make the significance of your work easier to understand.

We help you use both forms of evidence to explain your contribution to financial inclusion. Your partners and funders can follow the findings through a narrative that appeals to hearts and minds.

Services

Impact stories: We develop impact stories through interviews and a close reading of your programme evidence. People’s experiences and the data inform the narrative, with each claim checked against its source. The result is credible, engaging content that helps partners and funders understand the difference your work makes and explain it to others.
Communication strategy: We clarify the questions your partners and funders need answered, then assess how your existing evidence addresses them. An agreed content plan identifies gaps in the material and the formats best suited to your audience. Your team can plan interviews and source material before the next reporting deadline, then present a consistent explanation of progress.

Questions about financial inclusion impact stories

How can you turn financial inclusion research into credible impact stories?

Narratology combines interviews with programme findings to fully grasp the impact of the work beyond the numbers. We weave together the story in a way that embraces perceptions from all participants of the project.

Can an impact story establish that a programme caused change?

An impact story should communicate existing findings and participant experiences. A claim that a programme caused change needs evaluation evidence that supports that conclusion. We work closely with monitoring and evaluation experts to ensure that all claims are rigorously checked, and that the impact is fairly communicated.

Work with Narratology

Tell us about the communication problem you want to solve. We’ll discuss the work involved and agree the scope and fee.

Discuss your project info@narratology.co.uk

Read the white paper

Financial literacy is not enough: how communications professionals can support financial inclusion

By Frances Gordon · 8 pages · 367 KB

Read online Download white paper (PDF)

About Narratology

Narratology is a communications consultancy based in the UK. Our expert consultants each bring over twenty years of experience in fields including financial inclusion, journalism, marketing and technology.

We draw on that expertise to make complex financial and technical ideas clear, with close attention to the evidence behind them. Whether we are writing customer information or developing an impact story, the work starts with what people need to understand and use.

info@narratology.co.uk